Your Game's Artisan
Your Game's Artisan
Japan & China · 90 titles in the portfolio
Board game localization, from translation to shipped pallet
WinGo has translated, typeset and manufactured more than 90 games: hobby and party titles for Japanese publishers, brand programmes for Sony and Suntory, and games co-created with Chinese universities. Translation, rulebook layout, components, packaging and market launch all happen in the same company, in the same factory in Huizhou.
- 90+Titles localized & co-produced
- 4Japanese publishers & brands
- 18Years of board game manufacturing
- 31Game categories in the portfolio
Working with
- JELLY JELLY
- SNE
- Sony
- Suntory
- Peking University School of Art
- Liaoning University
- Nanning University
- Tianjin Nuclear Industry
- Hangzhou Yungu School
- University partnership
- Japanese IP holder
What a localization project covers
A game only works in a new market when content, layout, components and channels are all adapted. Six services, delivered by one team.
- 01
Translation & proofreading
Rulebooks, cards, tiles and packaging copy translated by editors who play games, with terminology checked against the original rules.
- 02
Layout & font adaptation
CJK typesetting, text-length fitting on cards, icon and UI adaptation. These are the parts that break a layout when a language changes.
- 03
Components & packaging
Cards, boards, miniatures, inserts and boxes produced to each market's specification, from sample to mass production.
- 04
Market launch in China
Local sales channels, trade-show presence, crowdfunding and media support for titles entering the Chinese market.
- 05
IP & brand programmes
Custom game and merchandise programmes built with brands, from promotional editions to licensed tie-ins and limited runs.
- 06
University & research co-creation
Education, culture and science titles developed with universities and institutions, from concept to published product.
Featured projects
Four titles that show the range: hobby TRPG, a hit anime IP, a history game made with a university, and a signature deduction series.
The full portfolio
Filter by partner or genre, then open a title for the background, how it plays and the market notes behind it.
No title matches those filters.
How a localization project runs
One project manager from the first file to the shipped pallet, with no handover to a third party halfway through.
- STEP 01
Files & quotation
Send the print-ready files, rules and target market. We price translation, layout, components and packaging together.
- STEP 02
Translation & layout
Translators who know the game work with our typesetters, so card text actually fits the card.
- STEP 03
Sample & approval
A physical pre-production sample for rules, components and box, approved before anything is printed in volume.
- STEP 04
Mass production
Printing, assembly, quality control and packing in the Huizhou factory, to the specification of the destination market.
- STEP 05
Delivery & launch
Shipping and customs documents, plus channel and campaign support after the goods land for China-bound titles.
Questions we get before a first order
What does a localization project include?
Translation and proofreading of every printed text, layout and font adaptation for the target language, component and packaging production and, depending on the market, channel support. You can take any one part of that on its own; most customers take translation plus manufacturing together because it avoids fixing the same layout twice.
Which languages do you handle?
English, Chinese and Japanese are handled directly by our in-house team. Other languages (German, French, Spanish, Korean and more) are quoted per project with translators who work on tabletop games.
What is the minimum order quantity?
A standard localized print run starts at 1,000 units per SKU, including translated components. Promotional and brand programmes can be quoted at lower volumes; tell us the intended use and the numbers we should work with.
How long does it take?
It depends on word count, the number of components and how much artwork has to be rebuilt. Once we have seen the files we send a schedule with the quotation: translation and layout first, a physical sample next, then production. We do not give a lead time before reading the files.
Who owns the translation?
You do. Translated text and adapted artwork are delivered as working files at the end of the project, alongside the printed goods, so the localized edition stays under your control.
We already manufacture the game elsewhere. Can you still localize it?
Yes. Send the files and the component list and we will quote translation and layout on their own, or re-manufacture the localized edition if you prefer to consolidate. Existing dielines, tooling information and paper choices help us quote faster.
Send us the files and the target market
Tell us the target language and the quantity. One quotation covers translation, layout, components and shipping.